NOIN, Inc. operates cosmetics e-commerce app “NOIN” and cosmetics video Instagram “noin.tv”. Within a year since launching, NOIN’s e-commerce platform has exploded to over 800 million JPY in GMV and surpassing 2 million downloads as of June 2019. Alongside providing users easy-to-understand makeup tutorials and product reviews, NOIN provides brands analysis on users’ purchase behaviors to increase the online purchase rates of cosmetic products.